Aryel Unveils Ads Manager: an AR Solution for the Next Frontier in Display Advertising

Aryel the global Augmented Reality AR marketing platform today announces the launch of its new display advertising technology Ads Manager The innovative solution elevates user behaviour analysis to new levels of precision and detail providing marketers with comprehensive data to maximise the impact of their campaigns while delivering engaging user experiencesThe launch of the new product comes as part of Aryelamp8217s continuing mission to revolutionise and redefine display advertising through AR unlocking a host of new possibilities for marketers to tailor their campaigns quotWe39re talking about nextlevel Ad Creative Solutionsquot says Mattia Salvi CEO and CoFounder at Aryel Imagine the allure of Virtual TryOns the tangibility of 3D Product Visualizations and the sheer fun of AR Game and Quiz ads amp8211 all within the banner itself It39s a winwin for both publishers and advertisersBy utilising unique data such as facial characteristics emotional responses dwell time on ad and detailed product heat maps the solution enables advertisers to understand users at levels never seen before This information is collected in full compliance with privacy regulations and with total transparency to the user and provides key insights for creating targeted and impactful campaignsWith Ads Manager marketers can effortlessly design experiences in AR 3D or immersive 360 environments reminiscent of VR using a simple draganddrop interface These experiences come to life directly within the banner ads avoiding external clicks by the users These zeroclickout ad experiences ensure that publishers retain valuable traffic by streamlining user journeys and enhancing engagementAryelamp8217s first Immersive Rich Media campaigns deployed for companies including Inter Cusqueamp241a Marcolin and Todamp8217s resulted in a significant increase in performance over traditional advertising formats with an average interaction rate of 20 percent average dwell time spent on ad experiences exceeding 30 seconds and a 25fold increase in clickthrough ratesAryel allows the relevant ad tags of creatives to be exported and media buying to be managed independently in reservations through companies such as Teads Locala and RCS Cairo Media and in programmatic on major DSPs such as Google Display Video 360 and AdformPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Aryel Unveils Ads Manager: an AR Solution for the Next Frontier in Display Advertising

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Amira Di Costanzo

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