The ARF on Tuesday announced that it had acquired CIMM. For researchers and data analysts, this is huge. According to the press release, CIMM will become a subsidiary of the ARF and will focus on the advancement of media measurement. The new division, which retains the CIMM name and logo, will be headed by current CIMM CEO and Managing Director Jane Clarke. ARF President and CEO Scott McDonald (pictured above) spoke with MediaVillage about the acquisition and what lies ahead.
ARF Acquires CIMM and Creates a Measurement Powerhouse
