Are Advertisers Failing to Apply Due Diligence and Governance to Ad Spending?

Corporate governance is intended to ensure transparency, accountability and fairness in the company's operations and decision-making processes, including oversight of the billions invested in advertising. Corporate governance promotes ethical behavior and responsible business practices to prevent corporate misconduct, fraud and conflicts of interest, while fostering responsible decision-making and value creation. It's bewildering why corporate governance does not appear to include oversight of advertising, despite the best efforts of the Association of National Advertisers (ANA) to call attention to issues that are most egregious.