Sports is a national pastime and a huge part of revenue for all types of media companies. The evolution of how fans consume content has made the business of sports much more dynamic. From media rights to live sports streaming to sports betting becoming mainstream, it's a topic of great interest to the MFM community. It will be a breakout session at the 2024 MFM Annual Conference, led by two experts, Justin Krieger and Matt Twomey of RSM.
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