Annual Conference Preview: ANA's Sonia David on Why Financial Professionals Will Become More Entrenched in the Ad Business (VIDEO)
MFM's Annual Conference is just days away, and the excitement for the event is mounting. We're very pleased that this year we'll present some panels around how advertising and marketing are becoming further entwined with finance in media and entertainment. As part of our series of sneak peeks at some of this year's sessions, MFM CEO Joe Annotti speaks with Sonia David, Vice President, Business Marketing Practice of ANA (Association of National Advertisers), who will participate in a breakout session titled "Understanding the New Economics of Media Buying and Selling," alongside Ashwini Karandikar, Executive Vice President Media, Technology, Data, 4A's; and Matt Young, CRO, Vidmob.
One of the main takeaways from David and Annotti's discussion is the need for finance teams to understand brand marketers' advertising goals and the importance of data-driven decisions and analytics. In addition, they exchanged insights on the impact of hybrid events, the return of in-person interactions, and the gradual recovery of exhibitors and vendors in the trade show business -- and why human connections in the event industry and the necessity for adaptability in the face of evolving event formats are key to events' ongoing positive impact.
For more information on the MFM 2024 Annual Conference, visit https://www.mediafinance.org/annual-conference.
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Joe Annotti
Joseph Annotti is President and Chief Executive Officer of the Media Financial Management Association. He is responsible for day-to-day leadership of the organization, interfacing directly with the board to develop and implement its strategic plan. Annotti, …
