In years past, there were always certain topics that generated a lot of buzz at the MFM Annual Conference: the Metaverse, NFTs and Web3 are just a few of the more recent. But nearly everyone at the 2024 event agreed that artificial intelligence is a topic that is here for the duration. One case in point is the number of keynote and breakout sessions that either mentioned AI or addressed it head on: AI was part of at least 25% of the presentations. Monday's Genpact-led session, "Insights to Actions in FP&A: Navigating the AI Era in Media," took a deep dive into how AI technologies are disrupting financial planning and analysis, and how finance teams can -- and must -- get a handle on them in order to reap their significant benefits.
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Joe Annotti
Joseph Annotti is President and Chief Executive Officer of the Media Financial Management Association. He is responsible for day-to-day leadership of the organization, interfacing directly with the board to develop and implement its strategic plan. Annotti, … read more