How can a company that owns the leading gym TV screen system grow during a global pandemic? Hard work, research and a positive attitude helped Zoom Media's GymTV have one of its best years yet. Thanks to a new study done with Kantar, they're now more in tune with their audience and better able to deliver greater intelligence to clients that in turn provides ideas for new and deeper engagement. Anne Fiedel, Senior Director of Strategy & Marketing at Zoom Media, explains.
During this interview Anne shares a key realization from early in her career: Work skills are secondary to those you show up with as a person! Never underestimate the power of a positive attitude nor be afraid of asking for help, she says. Anne is also a passionate advocate for working moms, and she tells us that she intends to help shift work policies for the industry to be more supportive of the realities of working mothers everywhere.
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