The beauty industry is one of the most competitive in the world -- up from $483B in 2020 to $511B in 2021. With an annual compounded growth rate of 4.75% worldwide it's predicted to exceed $716B by 2025. For Anisha Raghavan, CMO at No7 Beauty Company North America positioning its brands (No7, Soap & Glory and Botanics) to reach even wider audiences is an important part of her mandate. Raghavan's ambition is to develop a portfolio of global beauty brands that can compete against some of the biggest names in CPG including P&G, Unilever and L'Oréal.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All… read more