ANA, 4A’s, MFM, Agencies, and Media Unite for Groundbreaking Study

MediaVillage Education Foundation a 501c3 nonprofit organization funded by the marketing community is coordinating the multiyear research The study is being conducted by The Myers Report which last year released its 40th annual Marketing and Advertising Supply Chain Report This groundbreaking research drew on the perspectives of more than 4200 advertising and marketing professionals unveiling significant marketplace knowledge gaps and growth opportunities Jack Myers a Media Ecologist and the visionary behind The Myers Report said amp8220The need for increased investment in education and a realignment of B2B marketing strategies are not only apparent theyamp8217re imperativeamp8221The 20 media partners joining the ANA 4Aamp8217s and MFM are AE Networks a4Altice Ampersand Comcast Advertising Fox Advertising Sales Hallmark Networks NBCUniversal Netflix Nexstar Advertising OUTFRONT Paramount Advertising Scripps Networks Spectrum Reach TelevisaUnivision UPTVAspire Vevo Warner Bros Discovery XACTV Participating agencies include Active International Canvas dentsu GroupM Horizon Media IPG Mediabrands Publicis Media plus several independent and fullservice shopsThe Myers Report 2023 survey revealed that more than 60 of advertising decisionmakers have less than eight years of experience and 35 have less than threeyears A mere 20 boast over fifteen years More than 75 of survey respondents expressed a need for additional knowledge and learning opportunities to excel in their roles amp8220It39s clear that a new generation is at the helm of media transformationamp8221 Myers commented amp8220This partnership enables stakeholders to gather market intelligence and invest collaboratively in our talent and professional developmentamp8221 The Inclusion Belonging Knowledge and Relationships study is focused on providing data guidance and connections for addressing knowledge gaps assessing cultural shifts enhancing relationships and identifying partnership opportunities for all stakeholders across the marketing ecosystemIncluded in The Myers Reportamp8217s 2024 research is an ambitious initiative to monitor the progress in diversity equity inclusion and belonging DEIB including job satisfaction mental health and knowledge gaps within the marketing industry The report due in July will identify the myriad factors that shape and influence advertising decisions throughout the supply chain with an emphasis on strategies and educational needs for enhancing revenue growth and boosting the efficacy of B2B marketing data technology innovation and content relevancePartners in the MediaVillage study benefit from proprietary insights plus an exclusive offering the Revenue Optimization Program which features the advanced MediaVillage Knowledge Exchange SaaS platform This includes unparalleled access to the industryamp8217s leading amp160thought leadership selfpublishing platform specialized amp8220Knowledge Sitesamp8221 for sharing educational and marketing content and the innovative wwwMeetingPrepai ondemand learning engineMediaVillage and The Myers Report are currently conducting fieldwork through multiple distribution partners for the Inclusion Belonging Knowledge and Relationships Survey All marketing advertising and media professionals can request a questionnaire for completion at infomediavillageorgTwo Respondents are eligible to win one of 35 incentives including 1000 college loan reliefcontinuing education scholarshipsFor more details on The Myers Report the MediaVillage Education Foundation and the Inclusion Belonging Knowledge and Relationships study please reach out to Jack Myers at jackmediavillageorg

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ANA, 4A’s, MFM, Agencies, and Media Unite for Groundbreaking Study

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