American Lung Association and the Ad Council Unveil New PSAs Highlighting the Significance of Early Detection for Lung Cancer

Early detection is essential when it comes to lung cancer, and early diagnosis can save lives. Today, the American Lung Association and the Ad Council are helping to address the nation’s leading cause of cancer deaths. As part of the ongoing Saved By The Scan campaign and timed to World Cancer Day, the organization, together with the Ad Council and creative agency Hill Holliday, released new public service advertisements (PSAs), “If Your Lungs Could Talk,” in an effort to reach eligible current and former smokers about the importance of lifesaving lung cancer screening.