AMC Networks' 2024 Upfront: A Whole Lot of Shows, Food And Zombies

The Big Message Depend on every service AMC distributes through linear cable smart TV products and multichannel bundles to showcase uncompromised breakthrough scripted and unscripted fare to consumers no matter when or where they watch That39s why advertisers and agencies should consider an ideal centerpiece for innovative crossplatform campaigns quotOur audiences have never been larger and they are fragmentedquot acknowledged Chief Commercial Officer Kim Kelleher quotWe39ll transact the way you want direct or programmatic and entertain partner relationshipsquotHosts A quartet of executives shared host duty Kelleher Chief Executive Officer Kristin Dolan President of Entertainment ampamp AMC Studios Dan McDermott and Evan Adlman Executive Vice President of Commercial Sales and Revenue OperationsWhat Worked Plenty of video montages illustrating the range of AMC Network39s original content Two were accompanied by unexpected moments An original song was performed live during a combo montage of scenes from Anne Rice39s Interview With The Vampire and Anne Rice39s Mayfair Witches Later a brigade of zombies played by actors moved through the audience to the classic Led Zeppelin song Whole Lotta Love and scenes from various Walking Dead Universe series But wait there39s more from these creatures ahead Keep readingWhat Also Worked A sensational sitdown dinner where stars and producers from various series hobknobbed with advertiser and agency reps at their respective tables Greek salad was served inside a crusty quotpillowquot you broke open with a small mallet by your plate Attendees had a choice of filet mignon miso glazed cod over risotto and pea puree or rigatoni Bolognese as their main course Had the cod and it was deliciousData Points AMC Networks now programs more than 100 free adsupported channel feeds that run on 11 smart TVmultichannel bundle platforms Together with linear cable and satellite distribution the company39s services reach 91 million consumers a month adding up to 480 million hours of viewership per month More than 70 percent of linear distribution is open to addressable advertising and 50 percent of overall viewership is nonlinearNews ALLBLK Shudder Sundance Now and other AMC networks distributed largely through smart TV products and multichannel platforms without advertising will launch adsupported versions during the 202425 season This follows last fall39s launch of AMC39s adsupported format At AMCAMC new series launches coming later this year and early 2025 include Jules Verneinspired adventure drama Nautilus Devil In Silver the third season of acclaimed anthology drama The Terror and possibly a third Anne Rice drama series involving the secretive society Talamasca Season three of Dark Winds now filming in New Mexico is anticipated to debut later this year or early 2025 WE tv39s new unscripted series for 202425 includes Tia Mowry My Next Chapter and a Braxtons family update BBC America39s 2025 lineup includes a new round of Planet Earth episodes dealing with the natural world in Asia quotThis is just the tip of the icebergquot with originals and original content development McDermott promisedBonus Points Attendees feasted on a variety of desserts after the presentation from glazed donuts to gelatin bites Some made time for freestyle dance moves to DJpicked favorite songs Take one guess who also popped up for dessert The zombies shuffling every which way through the crowd More than one stopped to check out those freestyling attendees then hesitatingly tried out a step or two As surreal as an Upfront event can getParting Words quotWe continue to make the shows and franchises that we39ve come to enjoy for so many years We39re a mature media company and we operate with a startup mentalityquot Kristin Dolan AMC Networks Chief Executive OfficerquotQuality always wins We39re a content company and a studio built around a promise to our customers to put them firstquot Chief Commercial Officer Kim KelleherquotWe39re committed to a mission of superserving audiences with superb storytellingquot Dan McDermott President Entertainment and AMC StudiosquotIs everybody OK Or do you need a momentquot Evan Adlman Executive Vice President Commercial Sales and Revenue Operations immediately after The Walking Dead zombies made their initial descent upon the presentationPhoto courtesy of AMC Networks and SVCBoxMigration Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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AMC Networks' 2024 Upfront: A Whole Lot of Shows, Food And Zombies

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AMC Networks' 2024 Upfront: A Whole Lot of Shows, Food And Zombies

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