After two straight years of presenting well-attended and received NewFront events at Lincoln Center, Amazon graduated to the Upfront event scene May 14, led by a grand procession of stars and announcements largely connected to what's upcoming at Prime Video, the megacontent service with the majority of its consumers transferred to an ad-inclusive format earlier this year. Amazon's first Upfront fling originated inside Pier 36 on South Street near the East River, site of several notable presentations over the years from AMC Networks to TelevisaUnivision.
Amazon Upfront: A Tidal Wave of New Series, Stars, and Swag Bags!
