According to a survey of advertising and marketing professionals conducted by The Myers Report, YouTube TV outperforms four leading streaming video competitors in delivering on the factors that most significantly impact on media planning and buying decisions. The Myers Report respondents who are responsible for the broadcast/cable/streaming/CTV category ranked large audience reach as their primary consideration, followed closely by brand safety. Among the twelve factors on which the media sales organizations were evaluated, contextual relevance of content and availability of innovation and creative opportunities represent a growing priority, along with advanced research support and programmatic/automated capabilities. Although currency flexibility and minority-owned media have generated industry interest, they rank as the least considered factors in buying and planning.
Amazon Prime Video vs. YouTube TV vs. Apple TV vs. Roku vs. Netflix: Who's Winning Among Advertisers?
