Amazon Prime Video Soars, Apple TV Struggles: The Myers Report Reveals Stark Contrasts in Streaming Performance

The 2024 Myers Report Survey highlights the significant disparity between Amazon Prime Video and Apple TV two streaming platforms positioned at opposite ends of the performance spectrum With insights drawn from seven key performance categories this report evaluates their strengths weaknesses and opportunities for growthThe Myers Reportamp8217s October 2024 survey of advertising professionals provides an indepth analysis of perceptions surrounding media company value and sales organization performance Over several weeks The Myers Report is sharing data on advertising community perceptions of several media companies Todayamp8217s report focuses on Amazon Prime and Apple TV which were evaluated along with 14 streaming services The full The Myers Report survey assessed perceptions of 50 media companies across several categories amp160Subscribers to The Myers Report receive proprietary presentations This analysis focuses on Amazon Prime and Apple TV performances which are at the top and bottom of the performance spectrum The Myers Report analyses on additional media companies are available at wwwmyersreportscom The full The Myers Report survey assessed perceptions of 50 media companies across several categories Subscribers to The Myers Report receive proprietary presentations Scroll down for methodology and detailsAmazon Prime Video A Leader in PerformanceAmazon Prime Video secures the 1 overall ranking in the survey showcasing exceptional performance across multiple key metrics Below is an analysis of its strengthsMeets or Exceeds Cost Efficiency GoalsIndex 105Rank 7thWhile not the strongest performer in this category Amazon Prime still surpasses the average offering solid cost efficiency for advertisersDelivers Large Audience ReachIndex 125Rank 2ndAmazon Prime demonstrates its ability to deliver a substantial audience second only to YouTube TVDelivers Access to Targeted AudiencesIndex 126Rank 2ndHigh performance in audience targeting underscores Amazon Primeamp8217s robust analytics and audience segmentation capabilitiesIs Brand SafeIndex 129Rank 2ndAmazon Prime ranks as a top choice for brand safety instilling confidence in advertisersOffers Sponsorships andor Creative OpportunitiesIndex 130Rank 1stAmazon Prime leads the market in offering innovative sponsorship opportunities making it an appealing platform for creative advertising campaignsEffectively Communicates Its ValueIndex 125Rank 2ndAmazon Prime excels in articulating its value proposition demonstrating alignment with advertiser needsDelivers Attentive Sales Organization Support and ServiceIndex 112Rank 6thWhile still strong this category shows an opportunity for improvement compared to its other rankingsOverall PerformanceIndex 122Rank 1stAmazon Primeamp8217s high scores across categories secure its top spot highlighting its wellrounded strengthsApple TV Struggling to CompeteApple TV finds itself at the opposite end of the spectrum ranking 14th overall out of 16 platforms Only Fubo and Philo rank lower among the 16 evaluated streaming video companies Apple TVamp8217s performance reveals significant challenges across most categoriesMeets or Exceeds Cost Efficiency GoalsIndex 42Rank 15thApple TVamp8217s low score in cost efficiency makes it one of the least competitive platforms for advertisers seeking budgetfriendly solutionsDelivers Large Audience ReachIndex 49Rank 14thApple TV struggles with audience reach reflecting limited scalability compared to leading platformsDelivers Access to Targeted AudiencesIndex 52Rank 14thPoor targeting capabilities further hinder its competitiveness indicating a need for better audience segmentation toolsIs Brand SafeIndex 86Rank 11thWhile not the lowestranked Apple TVamp8217s brand safety is still well below the leaders in this categoryOffers Sponsorships andor Creative OpportunitiesIndex 61Rank 13thApple TVamp8217s limited creative offerings make it less appealing for advertisers seeking innovative campaignsEffectively Communicates Its ValueIndex 54Rank 14thApple TV struggles to clearly convey its value to advertisers highlighting a disconnect in sales and marketing communicationDelivers Attentive Sales Organization Support and ServiceIndex 50Rank 14thPoor sales support further diminishes Apple TVamp8217s appeal emphasizing the need for significant improvement in client serviceOverall PerformanceIndex 56Rank 14thApple TVamp8217s low scores across the board place it among the weakest performers in the surveyKey Comparisons Amazon Prime Video vs Apple TVStrengthsAmazon Prime Video consistently ranks in the top three across most categories with standout performance in sponsorship opportunities and audience targetingApple TVamp8217s highest ranking is in brand safety 11 but this is far below Amazon Primeamp8217s 2 positionWeaknessesApple TV significantly underperforms in cost efficiency audience reach and value communication placing near the bottom in these categoriesAmazon Prime Videoamp8217s weakest category is sales support 6 which presents an opportunity for improvementOpportunities for Apple TVTo close the gap with competitors like Amazon Prime Video Apple TV should prioritizeEnhancing Audience Reach Expand its content library and partnerships to attract a larger viewer baseImproving Cost Efficiency Develop more budgetfriendly advertising solutions to appeal to costconscious advertisersStrengthening Sales Support Invest in training and resources for its sales team to better support advertiser needsRefining Value Communication Align messaging with advertiser priorities to improve perceptions of its valueThe 2024 Myers Report highlights Amazon Prime Video as a topperforming platform excelling in almost every category and securing the 1 overall ranking In contrast Apple TVamp8217s poor performance across key metrics places it among the weakest in the competitive set With strategic improvements Apple TV could begin to close the gap but for now the disparity underscores the importance of innovation and advertiser alignment in driving platform successIntroduction to The Myers Report Survey and MethodologyThe 2024 Survey of Advertiser and Agency Planners Buyers and Influencers conducted by The Myers Report serves as a vital benchmarking tool for evaluating the perceptions of media companies and their sales organizations This comprehensive survey provides actionable insights into how leading advertisingsupported streaming video platforms are performing in delivering value and meeting the needs of their advertising partners Visit wwwMyersReportscom for additional reports and company analysesPurpose of the SurveyThe Myers Report survey aims toAssess Media Company Value Evaluate how well media organizations align with advertiser and agency priorities including cost efficiency audience targeting brand safety and overall valueBenchmark Sales Organization Performance Highlight how effectively media companies39 sales teams deliver client service communicate value and support advertisers39 needsInform Strategic DecisionMaking Provide advertisers and agencies with datadriven insights to optimize media planning and buying decisionsPromote Industry Excellence Highlight highperforming organizations setting benchmarks for best practices and excellence in the rapidly evolving advertising landscapeSurvey Scope and MethodologyThe Myers Report survey represents input from 550 respondents in October 2024 including advertisers planners buyers and influencers and was conducted in collaboration with the Association of National Advertisers ANA the 4Aamp8217s and leading media agencies The study focuses on 50 media companies including 13 broadcast and cable media companies 16 advertisingsupported streaming video platforms seven digitalsocial platforms four outofhome media sellers and five MVPD distributors evaluating their performance across seven key categories including cost efficiency audience reach brand safety and client serviceRole of The Myers ReportFor over three decades The Myers Report has been a trusted source of intelligence for the advertising and media industry delivering indepth research and insights This survey is an extension of that legacy providing advertisers and media professionals with a clear understanding of competitive performance and opportunities for collaboration and growthThrough its findings The Myers Report empowers decisionmakers with the knowledge to navigate the dynamic media ecosystem and drive greater value in their partnerships with media companies For more information contact jackmediavillageorg

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