In a not so surprising twist, Alphabet Inc., Google's parent company, has decided to maintain the use of cookies in its Chrome browser, introducing a new approach aimed at elevating user choice rather than outright eliminating third-party cookies. This move, articulated by Anthony Chavez, Vice President of Google's Privacy Sandbox, signifies a pivotal shift in how online privacy and advertising might coexist in the digital ecosystem. A topic that in and of itself has been controversial for some time. Meaning can privacy and advertising coexist.
Alphabet Decides the Cookie Monster Can Continue to Eat: Google's Controversial Decision to Retain Cookies
![Alphabet Decides the Cookie Monster Can Continue to Eat: Google's Controversial Decision to Retain Cookies](/media/articles/cookies_iStock-477624206_BG6ALCq.jpg.550x380_q85_box-39%2C0%2C2076%2C1415_crop.jpg.webp)