'Alma' is the Spanish-language word for 'soul,' an apt description for the DDB Network agency Alma Advertising. Alma is recognized as the most awarded agency in America for its work on both general market campaigns such as "Better with Pepsi," and several campaigns targeting the Hispanic market. Alma CEO Isaac Mizrahi joined me for a Legends & Leadership conversation to discuss Alma's strategic differentiation and share highlights from his new book, Hispanic Market Power: America's Business Growth Engine.
Alma Advertising’s Isaac Mizrahi to be Inducted into the Advancing Diversity Hall of Honors (Video)
