Alexis Rosenberg on Empowering Women Within DISH and Across the Industry

Historically sales has been more male dominated but DISH is working to encourage diversity both within the organization and in the greater media ecosystem Rosenberg is among those working to drive that change She devotes time and effort to the DISH Women39s Network DWN a resource group that focuses on gender empowerment mentoring and advancement within the companyDISH Women39s NetworkFor the past four years Rosenberg has led the DWN efforts in the Chicago Los Angeles and New York media offices quotIt39s a great way to help promote women into higherlevel positions as well as provide some leadership opportunities and resources to women and men in the officequot she says quotIt39s also important for us to see a range of women in leadership roles and learn how they got started and how they39re navigating their career journeyquot The DWN is part of a larger effort from DISH corporate headquarters based out of Denver on behalf of female employeesThe DWN hosts events every month within the company amp8212 some events feature businessfocused speakers or group discussions while other events include activities to raise money for charitable organizations or organize group initiatives to support causes such as breast cancer awareness and heart health awareness quotI think it39s important to enjoy where you work and not just what you doquot Rosenberg says quotSo having a supportive environment is vitalquot The DWN also helps inform DISH Media39s industry presence At the recent RampUp 2020 for example DISH Media sponsored a luncheon that brought women across the industry together to network and share their personal and professional experiencesThe proof of the initiative39s success is how the women who participate in the DWN feel about the company overall and its commitment to gender equality quotSixtyone percent of the women in the DISH Women39s Network say that it39s one of their reasons for staying at DISHquot Rosenberg confides Retention and the feeling of being supported are two notable accomplishments of the initiativeDirect Response Sales Women NetworkRosenberg is an active and avid promoter of female empowerment both within and outside DISH She runs a Direct Response Sales Women group that is dedicated to empowering women across the media industry in the sales space quotI do an annual event that is open to all women at all levels in direct response in the industry and I39ve been doing that for the past seven yearsquot she notedDirect response DR amp8212 called Performance within DISH Media amp8212 has gone through a great transformation in the digital age Once restricted to immediate viewer response this type of marketing now also includes what Rosenberg terms quothybrid DR based on cost per thousand and ratings in verticals such as insurance and telecommunicationsquotAs much as it has evolved the fundamentals of DR have stayed the same quotDR has always been about attributionquot she says quotlike costpercall monitoring and web visits to see how campaigns are working Addressable is the next step amp8212 knowing that you are targeting the right people and then getting back to that attribution We can measure it better on the backendquot In many respects addressable advertising has powercharged DR because of its hypertargeting capabilities making this facet of marketing more compelling and integrated into the overall marketing funnelquotI am really proud of the work I39ve been doing with Direct Response Sales Women because it gets people together from all different network groupsquot Rosenberg says It also helps women looking for new roles Rosenberg makes an effort to invite women who have recently been laid off to the annual event so they can network quotThe direct response industry is a closeknit industry We all know each other These are my friends and I want to help themquot she addsRosenberg offers sage advice for women who want to advance in their career whether within DISH or with the industry at large quotHaving a mentor is very importantquot she says quotI39ve had a lot of mentors in my career amp8212 unofficial mentors both here at DISH and at my previous jobs Just having someone who you can ask for advice is so important and gets rid of that feeling of being alone in the industryquot To me Rosenberg herself is a mentor and a force for equality in the industryDon39t stop now Stay in the know on DISH and Sling TV addressable custom audiences programmatic etc with more from DISH Media InSitesClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetIf you no longer wish to receive updates from DISH please click hereamp160

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Alexis Rosenberg on Empowering Women Within DISH and Across the Industry

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Alexis Rosenberg on Empowering Women Within DISH and Across the Industry

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