CES Press Day - AI, Sustainability, and What to Do to a TV When There is Nothing Left to Do to a TV

So before we deep dive into the CES announcements can I just say how much fun it is to see each year how Apple who does not ever show at CES finds ways to steal the spotlight and undermine the conference There are a lot of urban legends as to why but regardless this year they did it again releasing an early morning press release with the launch date of the Apple Mixed Reality headset the Apple Vision Pro The breakyourbank at 3500 but technological marvel is set to hit stores on February 2I39ve done business in South Korea and the level of security when you enter a S Korean CE HQ is incredible You have to check your laptop in the lobby You have to sign extreme NDAs So it always amazes me that the announcements from Samsung and LG and at times even the look of their CES booths are so similar Both companies presented their vision and tactical details of their AI initiatives LG seemed to be the most obvious in its quotBig Brotherquotlike use of their umbrella of over 700000000 devices to track you and feed its AI But don39t fear it39s not artificial intelligence it39s quotaffectionate intelligencequot Feel better I mean they have this cute little walking talking robot quotSmart Home AgentquotSamsung was a little bit less quotin your facequot on that one although also mentioned that data pouring in from its devices secured by Samsung39s Knox security product will also feed the beast And yes Samsung also has a robot that resembles half of BB8 Samsung has brought back quotBalliequot which if it isn39t already a South Park character damn well should be Ballie is literally a spherical projector but now it has AI built in to follow you around and analyze your posture so it can start to project on the wallceiling at the correct angleTVsSo let39s talk about TV for a second As I have said over the past few years there is fundamentally NOTHING left to do to television sets Outside of higher refresh rates to appease gamers which we did get today with LG39s 144 MHz set The only thing we did get was screens that go transparent when turned off We have seen transparent LED for many years from both LG and Samsung mainly used for retail displays These are transparent microLEDs Once I see this on the show floor I can give my real opinion but I still don39t see the real valueadd or incremental design benefit versus the Samsung Frame set that can scale on a consumer level Yet today it did appear that Transparent microLED will be a quotbuzzyquot thing at CES 2024Samsung barely focused on their 2024 TV lines at the press conference and by barely focused they didn39t even refer to it as television but AI screens Their new 2024 line is driven by their NQ8 AI Gen 3 processor The processor has over 500 neural networks which is 8x more than the previous model enabling AI 8K upscaling and AI motion enhancing It also allows for sound to be adjusted based on background noise and can do the same for gaming In a move that bodes well for Samsung Ads the ad sales division that utilizes ACR data to create audiences to target both within Samsung inventory and open web Samsung announced that each family member in a household can now create their own personal accountSamsung also introduced the first wireless 8K shortthrow projector the Premier 8KThere is one television that seems to be buzzworthy TCL39s 115quot QM89 the world39s largest QD mini LED display It has 5000 nits and 20000 dimming zones runs on the AIPQ Ultra Processor and has an antiglare screen No price or release date yet but I am fairly positive that my good friend who went against my advice and put an 85quot in his 39theater room39 is already on the waitlist for the 115quot In all seriousness TCL televisions have been garnering strong reviews over the past year and are slowly making their way into a more premium categorySustainabilityFor many manufacturers in particular Samsung and Panasonic they put their commitments which I believe based on their actions over the past few years to be authentic to netzero emissions and use of recycled and environmentally friendly materials to the forefront Panasonic leaned into its Panasonic Green Impact messaging setting a 2024 goal of increasing the number of netzero factories recycling nearly all factory waste more than doubling their use of recycled resin and nearly tripling the amount of their products that fit into a circular economy model By 2030 their goal is to reduce CO2 emissions from their value chain and achieve netzero inhouse to 110 MtSamsung announced that their SmartThings smart home platform is now integrated with Tesla39s Powerwall solar inverter and inhome EV charging solutions This collaboration means that SmartThings energy can enable Tesla Powerwall Storm Watch to notify users before a severe weather event and help prepare for power outages by activating energysaving automationSamsung Sony LG Panasonic and more introduced their new products and annual initiatives The winner of the buzziest device which is usually a negative as most buzzed products at CES don39t seem to take off is TCL39s 112quot micro LED With a backlight of over 5000 nitsIn 2024 Panasonic will be using a new type of sustainable material quotkinariquot Development of moldable pelletlike materials made from natural fibers extracted from plant resources such as thinned wood and waste wood mixed with resinLike conventional resins it can be molded colored and processed and is expected to find applications in a variety of products and NAGORIamp174 a sustainable material from sea minerals in its construction which not only helps reduce plastic consumption but also provides a unique ceramiclike experiencePanasonic also announced a new partnership with Olympic swimming champion Katie Ledecky to support STEM education which was developed with Discovery education quotInnovators for Impactquot by creating an exciting virtual journey to Japan to explore how Panasonic is supporting more sustainable livingClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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CES Press Day - AI, Sustainability, and What to Do to a TV When There is Nothing Left to Do to a TV

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Jeff Minsky

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