A&E’s "Biography" Reboot Serves Modern Audiences and Advertisers

Between video on demand, YouTube and cord-cutters, can today’s advertisers and viewers get behind a reboot of a cable classic?  When it comes to the venerable Biography franchise, A+E Networks is demonstrating what’s old can, indeed, adapt.  The company’s revived Biography features fresh TV specials, new micro series videos, and digital and social content that offers more ways than ever to interact with the Emmy-winning franchise.  “Biography is this mega brand that is bigger than just one network or platform,” said Paul Cabana, A+E’s Executive Vice President of Multiplatform Programming.  “The beauty of Biography is that you never have to explain what it is.  It's self-descriptive, and it is trusted.”