It’s a new era for the organization known until last Wednesday afternoon as A+E Networks. In the space of its fourth annual virtual Upfront presentation, taking less than a half-hour, A+E launched this era with a name rebrand to A+E Global Media, then declaring a business pivot from dependence on linear channel operations to pursuing worldwide channel and content opportunities on an extended canvas of video platforms. Under this new era, A+E will double-down on its agenda of presenting original series, specials and made-for-TV movies generated by popular actors and sports notables.
A+E Settles into Recharge Mode for Name, Focus and Celebrity Content Participation
