There's a glaring disparity in the advertising realm that's often overlooked: Adults 50+ represent over 46% of the U.S. population and over 50% of consumer spending, yet they are largely invisible in TV advertising. Based on an AI audit of approximately 20,000 ads, only one in 10 people represented in TV ads are 50+. Two leaders at A+E Networks are bent on changing that: Marcela Tabares, Senior Vice President Strategic and Cultural Insights, Ad Sales Research, and Tara Lantieri, Senior Director, Primary Research, Ad Sales Strategic Insights.
A+E Research: Why Older Adults Matter to Advertisers
![A+E Research: Why Older Adults Matter to Advertisers](/media/articles/Boomer_women_iStock-1312102723.jpg.550x380_q85_box-29%2C0%2C2067%2C1415_crop.jpg.webp)