A+E Networks’ #WEAREHEREWITHYOU Campaign Amplifies Work of Partner Organizations
"A+E Networks has a long-standing commitment to social responsibility that we are leaning into now more than ever," says Paul Buccieri, Group President, A+E Networks. "Through our PSAs and brand messages, it is our hope to add to the nationwide chorus and encourage us all to stay safe and stay home. We're honored to amplify the important work of organizations are helping communities through this crisis, focused on first responders and veterans who are assisting others in this challenging time. And we are proud to provide free educational programming across HISTORY's platforms as an important means of enhancing the home entertainment and learning experiences."
At a time when the country is grappling with a new normal, navigating the concerns and challenges of the COVID-19 pandemic, A+E Networks® has rolled out various initiatives to share information and resources with audiences to help support health and safety during the crisis. The A+E Networks pro-social campaign, PSAs, partnerships and educational initiatives were announced today by
Aspects of the campaign include:
- A pro-social campaign #WeAreHereWithYou including talent-led public service announcements (PSAs) and original network brand spots which underpin the PSA campaign across linear, digital and social channels to spread the message of "Stay Safe. Stay Healthy. Stay Home."
- The #WeAreHereWithYou campaign also supports the work of several non-profit organizations, with a special focus on first responders, raising awareness and funds for those on the front lines in communities across the country.
- Finally, A+E Networks pro-social efforts also provide entertaining, informative free programming during this time of social distancing.
"We're proud to announce these social initiatives," commented Peter Olsen, EVP Ad Sales. "Our hope is to become a destination for brands to amplify their own social messages in our trustworthy environment. This campaign also offers our clients an opportunity to partner with A+E and these incredible organizations to reach viewers in a powerful and constructive way."
Through on-air and social support, #WeAreHereWithYou PSAs highlight Center for Disease Control (CDC) social distancing recommendations and messaging developed by the Ad Council driving to coronavirus.gov, a centralized resource which provides up-to-date information about COVID-19. Find A&E's LivePD cast PSA here; Lifetime's spotlight and thank you to healthcare heroes here and CDC messaging spot example here.
A+E Networks has a long-term commitment to supporting veterans and highlighting their stories through the Mission to Honor initiative. HISTORY has partnered with veteran-led disaster response organization Team Rubicon, which is currently serving in communities across the country, leading efforts to combat the coronavirus pandemic. Through its #NeighborsHelpingNeighbors campaign, volunteers across the country are assisting in a wide range of activities including delivering medical supplies, supporting emergency operation centers, delivering food to those in need, and staffing testing stations, among other operations. See the PSA here.
Jake Wood, Co-Founder and CEO, Team Rubicon commented "It goes without saying that we wouldn't be able to fight this fight alone; A+E's on-air support will help us to connect with viewers, educating the masses while encouraging them to join in on our efforts against COVID-19. With the support of A+E and their viewers, we can continue to carry out our mission of providing aid to vulnerable populations impacted by COVID-19," said Jake Wood, Co-founder and CEO of Team Rubicon. "We're grateful to have such a renowned organization on our side, supporting us, as we support our nation in the fight against this pandemic."
Additionally, A+E Networks is supporting and raising awareness for organizations assisting communities on the front lines of this crisis. In addition to Team Rubicon, these organizations include the USO of Metropolitan New York which is providing support resources for military servicemen and women and their families deployed during this critical time; the Gary Sinise Foundation which has launched a dedicated campaign called, Emergency COVID-19 Combat Service, which provides grants to first responders in need of personal protective equipment (PPE) when answering COVID-19 service calls, and financial assistance to first responders, service members, veterans, and their families impacted by the coronavirus; the First Responders Children's Foundation COVID-19 Emergency Response Fund which provides support to those first responder families who are enduring financial hardship due to the coronavirus outbreak; and is sharing messaging about the American Red Cross' call for blood donations.
Additionally, HISTORY has launched HISTORY at Home, a special initiative which makes available 100+ episodes of educational programming for free at https://www.history.com/history-at-home. Organized into "hubs" around 10 core curriculum topics and curated with study materials, text stories and short-form video, the content is best-suited for middle and high school students. America, the Story of Us; How the States Got Their Shape; The Ultimate Guide to US Presidents; and Events That Changed America are currently available.
HISTORY is also offering free trials of HISTORY Vault which features 2000+ hours of premium content including documentaries, series and specials.
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