A+E Networks Announces 45th & Dean as a Multiplatform Storytelling Hub and Social Media Agency

NEW YORK amp8211 May 12 2016 amp8211 AE Networks is set to launch 45th ampamp Dean a multiplatform video and audio storytelling hub it was announced today by Sean Cohan President International and Digital Media AE Networksamp160 Paul Greenberg adds responsibility of Executive Vice President 45th ampamp Dean to his current role as Executive Vice President and General Manager FYI Network amp160Reporting to Cohan on 45th ampamp Dean Greenberg will oversee the group responsible for short and midform storytelling the social media group and a new Brooklynbased facility which opens in the fallamp160quotAE Networks is known for telling great stories via video across linear and nonlinear platformsquot said Cohanamp160 quot45th ampamp Dean is an exciting new chapter for the development distribution and sharing of new kinds of content to expand our reach maximize audience engagement and drive value for our partnersquotThe effort will be hyperfocused on content creation distribution measurement and audience development for AE Networks as well as branded content partnersamp160 Applying innovative techniques and proprietary data from AE Precision 45th ampamp Dean will publish daily content strategically produced and distributed for distinct audiences on specific platformsamp160amp16045th ampamp Dean will be a fullservice agency supporting brands shows advertising and distribution partnersamp160 It will be managed by creatives with diverse professional backgrounds and will serve as anamp160engine for new ideas and talentamp160 The agile content development teams will accelerate responsiveness and the social media marketing teams will publish relevant content to audiences with the goal of driving viewer engagements for AE Networks39 brands and their advertising partnersAs part of 45th ampamp Dean the company is opening a new studio located at 1000 Dean Street in Brooklyn The studio will also be used for experiential marketing initiatives and customized client eventsamp160 In addition 45th ampamp Dean will have dedicated staff based at the company39s LA and Manhattan officesGreenberg has extensive experience in digital media and video storytelling Prior to his roles at AE Networks he served as CEO of Nylon one of the world39s top authorities on fashion music and pop culture content as well as CEO of CollegeHumorShannon King joins Greenberg39s team as SVP Content Partnerships ampamp Social Media She will oversee digital content partner relationships as well as social media teams across AE Networksamp160 Previously King held positions as COO of Levo League where she managed the full scope of Levo39s communitybased organization including business operations and strategy for technology content audience marketing business development and monetization for all digital and offline platforms and General Manager at Time Inc39s RealSimple digital portfolio Her strong digital background also includes extended stints at Yahoo and AOLTodd Pellegrino joins Greenberg39s team as SVP Video Content after previously serving as Partner at New Wave Entertainment39s New York division Pellegrino will oversee all short form video content output at 45th ampamp Deanamp160 Prior to New Wave Pellegrino cofounded and built the production company P3 Entertainment where he was the Executive Producer for three seasons of the branded digital project MLB Fan Cave Pellegrino also cocreated the Emmynominated ESPNcom web series Mayne Street and developed and was the Showrunner for all 77 episodes of the ESPN scripted comedy series Cheap Seatsamp160amp160ABOUT AE NETWORKSAE Networksamp174 LLCis an awardwinning global media content company offering consumers a diverse communications environment ranging from television networks to websites gaming watch apps and educational software AE Networks is comprised of AampampEamp174 Lifetimeamp174 Historyamp174 LMNamp174 FYIamp8482 VICELAND H2amp8482 AE Studiosamp8482amp160 History en Espaamp328olamp8482 Crime Investigationamp8482 Military Historyamp8482 Lifetime Real Womenamp174 AampampE IndieFilmsamp174 AE Networks Internationalamp174 AE Networks Digitalamp174 and AE Networks Consumer Productsamp8482amp160 AE Networks39 channels and branded programming reach more than 335 million households in over 200 territoriesamp160 AE Networks LLC is a joint venture of DisneyABC Television Group and Hearst CorporationThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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A+E Networks Announces 45th & Dean as a Multiplatform Storytelling Hub and Social Media Agency

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A+E Networks Announces 45th & Dean as a Multiplatform Storytelling Hub and Social Media Agency

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