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Advertisers' 2020 Solution? Swinging on A (Smart TV) Star

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Advertisers' 2020 Solution? Swinging on A (Smart TV) Star

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The Myers Report

The Myers Report Industry Update can be viewed in full on demand HERE. Here's a message to every advertiser-supported programming venture using smart television sets and gadgets from Apple TV to Portal TV as their main or exclusive distribution path to viewers: when this coronavirus pandemic dust settles, you may be in better revenue-attracting shape than your video competition.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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