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Advertisers' 2020 Solution? Swinging on A (Smart TV) Star

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Advertisers' 2020 Solution? Swinging on A (Smart TV) Star

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The Myers Report

The Myers Report Industry Update can be viewed in full on demand HERE. Here's a message to every advertiser-supported programming venture using smart television sets and gadgets from Apple TV to Portal TV as their main or exclusive distribution path to viewers: when this coronavirus pandemic dust settles, you may be in better revenue-attracting shape than your video competition.

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Jack Myers Leadership Conversations and Industry Renewal Fund

To meet our community’s human and business needs in response to the COVID-19 crisis we’re hosting Virtual Upfront and Relief April 20 to July 17 with revenues distributed to individuals and non-profit organizations in need, administered by Advancing Diversity.org
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ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND

CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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