Advancing Diversity Honors: Sundance Institute’s Christopher Hibma

Hibma joined DK Bartley Senior Vice President Head of Diversity andamp160Inclusion of Dentsu Aegis Network to discuss the origins of Creative Tensions and its relevance to the Advancing Diversity Honors and CESamp160 amp8220The Sundance Institute is committed to independent storytelling in a number of formsamp8221 Hibma saidamp160 amp8220Together with some colleagues at Ideo a global design firm we created Creative Tensions which was actually experienced by Jack Myers Founder of MediaVillage and Advancing Diversity at the recent Aspen Ideas Festivalamp160 He thought amp8216Hey this might be something good to throw into the mix here at CES a way to have a more meaningful dialogueamp8217amp160 Click here to learn more about the evolution of Creative Tensions the concept of Values Clarification and how the format enables conversations on topics that are amp8220really bigamp8221amp8220Itamp8217s been remarkable over the last three years since we39ve developed it to see how immediately people can enter into a spirit of inquiry and respect and dialogueamp8221 Hibma notedamp160 amp8220I believe Jack has said this before tooamp160 Itamp8217s really about nuanceamp160 It39s about embracing ambiguity a little bitamp160 It39s about not sort of digging into our binaries but about creating a space where we can listen to somebody and be changed because of itamp8221amp160 Learn moreamp160about the role of Sundance and the theme of amp8220othernessamp8221Hibma described the challenges and art of crafting an experience around a particular theme and creating prompts to drive the storyamp160 amp8220It39s a real art form actually to choose a prompt that doesn39t have a right and a wrongquot he saidamp160 quotBoth can be right but they really represent different parts on a spectrumquotOur expectation for Creative Tensions is that all of the inductees will be heard from and that we can have a real meaningful conversation about how they relate to the topic of othernessquot he continuedamp160 quotDo they perceive themselves as being an otheramp160 Is that a label that they embrace or resistamp160 Why do they feel that wayamp160 It39s more than having sort of a crafted speech about diversity and inclusionamp160 It39s really about getting deep into the heart of the leaders in the media and entertainmentamp160 To really hear from them specifically about how they perceive their own identityamp160 How they perceive the identity of othersamp8221The Creative Tensions experience is ultimately about cultivating empathy and connecting to our shared humanityamp160 amp8220Itamp8217s about rubbing shoulders with people whoamp160are the same and who are different from youquot Hibma saidamp160 quotIt39s about hearing someone else39s perspective and really listeningamp8221amp160 Click here for more on how Creative Tensions creates meaningful dialogueThe Advancing Diversity Hall of Honors recognizes individuals companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion 2019 Inductees included Kat Gordon Founder and Chief Executive Officer of The 3 Movement Marc Pritchard Chief Brand Officer PampampG Ricardo Marques Group Vice President of Marketing Budweiser Diego Scotti Chief Marketing Officer Verizon Liliahn Majeed Vice President Diversity and Inclusion NBA Bob Liodice Chief Executive Officer Association of National Advertisers Madonna Badger Chief Creative OfficerFounder Badger ampamp Wintersamp160and Alma Har39el FilmmakerFounder FreeTheBidClick below for additional videos from the 2019 Advancing Diversity Honors Hall of Induction Experience hosted by DK Bartley SVP Head of DampampI Dentsu Aegis NetworkJack Myers Founder of MediaVillage and Advancing DiversityMarc Pritchard Chief Brand Officer PampampGKat Gordon Founder and Chief Executive Officer The 3 MovementRicardo Marques Vice President Marketing BudweiserDiego Scotti Chief Marketing Officer VerizonLiliahn Majeed Vice President Diversity and Inclusion NBABob Liodice Chief Executive Officer Association of National AdvertisersAlma Haramp8217el FilmmakerFounder FreeTheBidClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Advancing Diversity Honors: Sundance Institute’s Christopher Hibma

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Advancing Diversity Honors: Sundance Institute’s Christopher Hibma

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Karla Chrzanowski

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