Advancing Diversity Honors: P&G’s Marc Pritchard

Pritchard joined Bartley prior to his induction into the 2019 Advancing Diversity Hall of Honors on January 9amp160during CES to discuss the breadth of and purpose behind PampampGamp8217s extensive diversity and inclusion initiatives amp8220In order for us to do that with our everyday household and personal care products we need to reflect the population that we serveamp8221 Pritchard noted amp160amp8220And that is a very diverse populationamp160 We also know that when you39re inclusive better things happenamp8221Not surprisingly gender equality is especially important for PampampGamp160 amp8220We have a very strong focus in our overall citizenship platform on both diversity and inclusion and we even pull out gender equality as a major area because the majority of the consumers that we serve are women and are at least the primary purchasersamp8221 he saidamp160amp160amp8220So that program involves making sure that we have diversity reflecting the population at every levelamp160amp160It involves training on unconscious bias on inclusionamp160 Every manager needs to go through that so we can we have the right behaviorsamp8221amp160 Listen to Pritchard discuss PampampGamp8217s overall citizenship platformPampampG also pays particular attention to the roles portrayed in advertising not just as a reflection of the brands but of society at largeamp160 amp8220We use our voice and advertising in order to promote the accurate and positive portrayal of women of all races sexuality of all abilities and disabilities and religious and economic backgroundsquot he explainedamp160 quotThat creates the inclusive environment that we wanted to haveamp8221amp160 Click here for Pritchardamp8217s thoughts on why accurate representation is importantPritchard and Bartley also discussed PampampGamp8217s presence at CESamp160 amp8220I39m trying to embed cuttingedge technology into our everyday products in order to make life betteramp8221 Pritchard saidamp160 Learn how PampampG is incorporating hightech advancements into personal care products such as razors toothbrushes and foundationThe Advancing Diversity Hall of Honors recognizes individuals companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion 2019 Inductees included Kat Gordon Founder and Chief Executive Officer of The 3 Movement Marc Pritchard Chief Brand Officer PampampG Ricardo Marques Group Vice President of Marketing Budweiser Diego Scotti Chief Marketing Officer Verizon Liliahn Majeed Vice President Diversity and Inclusion NBA Bob Liodice Chief Executive Officer Association of National Advertisers Madonna Badger Chief Creative OfficerFounder Badger ampamp Wintersamp160and Alma Har39el FilmmakerFounder FreeTheBidClick below for additional videos from the 2019 Advancing Diversity Honors Hall of Induction Experience hosted by DK Bartley SVP Head of DampampI Dentsu Aegis NetworkJack Myers Founder of MediaVillage and Advancing DiversityChristopher Hibma Producing Director Sundance InstituteKat Gordon Founder and Chief Executive Officer The 3 MovementRicardo Marques Vice President Marketing BudweiserDiego Scotti Chief Marketing Officer VerizonLiliahn Majeed Vice President Diversity and Inclusion NBABob Liodice Chief Executive Officer Association of National AdvertisersAlma Haramp8217el FilmmakerFounder FreeTheBidClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Advancing Diversity Honors: P&G’s Marc Pritchard

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Advancing Diversity Honors: P&G’s Marc Pritchard

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Karla Chrzanowski

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