Advancing Diversity Honors During CES 2018 Unites Industry

Honorees selected for successfully activating change and inspiring others in the workplace includedamp160Unileveramp160Nielsenamp160IPGamp160Ad Councilamp160EYamp160IAB Education Foundation iDiverse Initiativeamp160Springboard Enterprisesamp160andamp160Crowdfundingroadmap Incamp160 MediaVillage was a Title Partner along with DisneyABC Google Facebook Oath and AscentialMediaLinkSeven key strategies and best practices for achieving the goal of eliminating unconscious bias were identified by the honorees includingRewarding employees for reaching inclusion and diversity goals like any other annual performance objectiveUnderstanding that diversity of thought and ideas is required to connect with consumersRecognizing the tremendous value of the media and advertising platform that our industry directs leveraging this platform to eliminate bias and change character portrayals in realtimePartnering with other organizations as solutions are often best activated togetherProviding proof points through analytics to validate strategiesRethinking recruitment and operational practices to unlock new talent poolsChanging rules and eliminating other obstacles that are barriers to actionThe strategies shared by several of the honorees and presenters that led to success can be enacted immediately both individually and within organizationsHere are some of the questions posed to attendees of the eventquotAre we supporting tomorrow39s business with yesterday39s teamsquot To keep up with an everchanging world Megan Hobson Americas Administration Leader for EY believes that traditional recruiting creates barriers to securing diverse talent Working with Hiren C Shukla who leads EY39s automation efforts and Neurodiverse Account Support Centers of Excellence the company has successfully broadened its talent pool and modified the work environment to embrace diversity of thought They now hire people on the autism spectrum who have strong math science and technology skills and employ neurodiverse teams that are excelling in innovation This strategy provides EY with a competitive edge Hobson pointed out and has earned the company reputational capital in the marketplacequotShould we incentivize our employees and management teams for meeting diversity and inclusion goals If not why notquot Michael Roth Chairman and Chief Executive Officer Interpublic Group amp160believes that quotIPG is being honored for doing what we should be doingquot Roth was recruited to lead IPG in 2005 in part because as a Board member he challenged IPG39s commitment to diversity and inclusion given its allwhite male leadership team Though was told when he came onboard that Human Resources was taking care of diversity and inclusion he nevertheless immediately introduced performance goals for diversity and inclusion based on focus group learning employee surveys hiring metrics and more Business units learned quickly that they would be held financially accountable for meeting related goalsIn 2011 Roth expanded IPG39s commitment to inclusion as it held the first women39s breakfast for creatives at Cannes Roth exclaimed that quotthe impact is resounding We walk the walk and diversity is positively impacting our financial performancequotamp160 Roth also shared that IPG39s Diversity Agenda is being expanded and that its next imperative is to improve representation of people of colorquotHow can systemic change help create opportunities for inclusionquot We are all familiar with the expression quotit would take an act of Congressquot and for Ruth E Hedges CEO and Industry Pioneer Crowdfundingroadmap Inc that was trueamp160 At the height of the 2009 recession Hedges and her colleagues lobbied Congress to change the way startups were funded Crowdfunding as we know it did not exist until April 5 2012 when President Obama signed the JOBS Act which included three crowdfunding bills enabling underrepresented entrepreneurs to raise capital To raise awareness Hedges partners with Microsoft to educate women minorities and veterans and other diverse business owners about how to fund a startupamp160 She was honored for spearheading the Crowdfunding Education Diversity InitiativeThere are more success stories and strategies to share from other honorees presenters guests and Job Fair participants This is just a sampling of how the Advancing Diversity Honors instilled a sense of community and started conversations full of hope inspiration solidarity and progress Jack Myers Founder of Advancing Diversity and the Jack Myers KnowledgeExchange reports quotwe set an ambitious goal of establishing an industry voice to clearly communicate our commitment to advancing diversity and that we acknowledge and honor those who are at the forefront of progress While I39m very pleased with our inaugural event and the associated PopUp Job Fairquot inspired by Oath and supported by several companies we learned a great deal that will help us carry forward with our mission Myers also acknowledged the partnership of DisneyABC Google Ascential Facebook and Oath along with several leading media companies agencies and marketersPhoto above L to R Karla Chranowski Advancing Diversity Heide Gardner EY Michael Roth IPG Ruth E Hedges CrowdfundingRoadMap Angela Talton Nielsen Kay Koplovitz Springboard Enterprises Lisa Sherman Ad Council Randall Rothenberg IAB Megan Hauck IAB Jack Myers Jack Myers KnowledgeExchangeClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Advancing Diversity Honors During CES 2018 Unites Industry

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Mary Ellen Holden

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Mary Ellen Holden

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