Advancing Diversity Honoree -- IAB iDiverse

The IAB Education Foundation the nonprofit arm of the Interactive Advertising Bureau was formed to tackle two prominent issues in the industry a growing talent and skills gap and lack of gender racial cultural and economic diversityThe Foundationamp8217s marquee initiative iDiverse is dedicated to increasing diversity in the digital and media industries through training mentoring recruiting and workforce developmentamp160 iDiverse launched its digital media and marketing program in Silicon Valley and New York City to provide jobseekers with insight into the industry ecosystem and to arm them with the necessary skills to excel in entrylevel positionsamp160We are dedicated to finding cultivating and bolstering the diverse digital talent pipelineAbout the IAB The Interactive Advertising Bureau IAB empowers the media and marketing industries to thrive in the digital economy Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling delivering and optimizing digital advertising or marketing campaigns The trade group fields critical research on interactive advertising while also educating brands agencies and the wider business community on the importance of digital marketingIn affiliation with the IAB Tech Lab it develops technical standards and best practices IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge skills expertise and diversity of the workforce across the industry Through the work of its public policy office in Washington DC IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers There are 43 IABs licensed to operate in nations around the world and one regional IAB in Europe Founded in 1996 the IAB is headquartered in New York City and has a San Francisco officeamp160Randall Rothenberg Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau the trade association for interactive marketing in the United States The IAB represents over 600 leading media marketing and technology companies Its members include Google Yahoo Microsoft AOL The New York Times Walt Disney Co NBC Universal CBS Carscom and scores of other adsupported digital companies which are responsible for selling more than 86 of online advertising in the US To support the growth of the interactive advertising and marketing industries the IAB serves as the industryamp8217s public policy and lobbying organization market and consumer research center training and development base and hub for the development of technical standards and operating best practices The IAB has 45 affiliate associations around the worldMr Rothenberg led the IAB from 2007 through 2010 and rejoined the association in March 2011 after a stint as Executive Vice President and Chief Digital Officer of Time Inc Prior to his IAB role Mr Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton the international strategy and technology consulting firm where he oversaw business development knowledge management and thought leadership activities and directed the awardwinning business journalamp160strategybusiness StrategyBusiness Booksamp160wwwstrategybusinesscom and other electronic and print publications published by Booz Allen for senior business executives Previously he served as the firmamp8217s Chief Marketing OfficerClick hereamp160 View the AgendaClick hereamp160 To RegisterClick here For Sponsorship InfoClick here See the HonoreesClick here About UsClick here A Note from Jack Myers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Advancing Diversity Honoree -- IAB iDiverse

Publish date

Channel

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

Advancing Diversity Honoree -- IAB iDiverse

Enjoying This Commentary? There's More to Love

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

Cookies