In a video interview conducted by E.B. Moss for MediaVillage, A+E executives Suzanne Persechino and Roseann Montenes showcased their leadership and explained new innovative strategies in supporting and advancing the advertising and media planning goals of their advertiser and agency partners. The discussion provided deep insights into A+E's transformation into a dynamic multi-platform enterprise, and their unique methods of measuring and maximizing advertising value.
A+E: Pioneering Multi-Platform Media Strategies
The interview kicked off with a historical overview of A+E, emphasizing its evolution from a traditional cable network into a versatile multi-platform enterprise of media brands. Suzanne and Roseann highlighted the company's commitment to producing thousands of hours of original content along with digital exclusives. This transformation has not only diversified A+E's portfolio but also enhanced its capability to engage with audiences across different platforms globally.
Refining Advertising Metrics: The Role of Interaction and Performance
A significant part of the conversation focused on the modern challenges advertisers face in quantifying the value they derive from media placements. Suzanne and Roseann discussed the introduction of expanded key performance indicators (KPIs) tools. 'InterAction,' a metric to gauge consumer attention and action, now helps in fine-tuning advertising strategies that are precisely aligned with consumer behaviors and expectations by showcasing the value of A+E's audiences.
The PerforMAX Approach: Tailored Solutions for Diverse Client Needs
Roseann elaborated on A+E's 'PerforMAX' solution, which is designed to expand upon their existing Performance promise by assessing multiple pieces of the advertising funnel, adapting to the unique KPIs of different clients across multiple screens and platforms. This method underscores A+E's commitment to a consultative selling approach, where understanding clients' specific needs leads to more targeted and effective advertising solutions.
Driving Brand Awareness and Analyzing Foot Traffic
The discussion also touched upon the practical aspects of measuring campaign effectiveness, particularly in terms of brand awareness and foot traffic. These metrics are vital for clients interested in tangible outcomes from their advertising spend, such as increased physical store visits. The challenge lies in aligning these metrics with campaign guarantees, a task that A+E is now able to achieve with even more innovative solutions and strategic flexibility.
Ensuring Client-Centric Success and Continuous Innovation
Throughout the interview, Suzanne and Roseann emphasized the importance of understanding and adapting to unique client KPIs and challenges. A+E positions itself as a leader in capturing and engaging audiences, which is critical in a media landscape that is increasingly fragmented. The executives also expressed a strong commitment to continuous innovation, aiming to stay ahead in a competitive market by constantly evolving their strategies and tools.
A Forward-Thinking Partnership Approach
The interview highlights A+E's focus on expanding the company's operational and strategic frameworks to support a more strategic approach to media planning and advertising and reinforces their role as a forward-thinking leader in the media industry. The full video, available above and at www.AETNInsites.com, provides a comprehensive look at how A+E Networks remains at the forefront of the advertising field by prioritizing performance, precision, and partnership.
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.org/MyersBizNet.