What was once known as a “moonlighting” is now commonly referred to as a “side hustle.” With this new, chic moniker, the “side hustle” has been mainstreamed -- especially among women. According to new research from WPP creative agency Berlin Cameron in partnership with The Harris Poll, 61% of employed adult women now report having a second job or have interest in getting one. Data explaining the surge was unveiled during Advertising Week at “The Side Hustle State of the Union,” a session at The Girls’ Lounge.
Ad Week 2017: The American Side Hustle
