Cable news channel ad unit prices spiked up well into double-digit percentage territory during the first quarter in primetime. And while unit prices for Fox and CNN programs are higher than MSNBC results, the NBCUniversal channel far outpaced its rivals in percentage gains.
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James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more
