The census is the foundation for population estimates that support the marketing industry, and inaccurate census data would lead to misallocated marketing resources. It could have a particularly negative impact on media that serve multicultural communities, the companies that research them and the agencies which help advertise to them. The value marketers see in those consumer segments would be understated and investments reduced.
There is still an opportunity to have the citizenship question removed from the census form. An active, multi-state lawsuit opposes the citizenship question. Meanwhile, the business community has the opportunity to submit written comments to the Department of Commerce on or before August 7 and therefore needs to act quickly.
Comments should be directed to Jennifer Jessup, Departmental Paperwork Clearance Officer, Department of Commerce, Room 6616, 14th and Constitution Avenue NW, Washington, D.C. 20230 (or PRAcomments@doc.gov). ANA, of course, will be commenting. We suggest that our members, sister trade associations, agencies and the research community do the same.
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