Ad Industry Makes Strides in DEI But More Work Needs to be Done

MethodologyIn the report three separate data sources provided an understanding of diversity at ANA member companies in 2022ANA Board of Directors and Select Member Companies Diversity Benchmark Gender and ethnic diversity among the USbased marketing departments of 81 ANA member companies representing 19966 marketers in total The completed benchmarks were confidentially submitted to the ANA between June and October 2022 providing data as of June 30 2022 or as close to that timing as possibleANA Overall Membership The ANA asks individuals who create accounts to voluntarily and anonymously answer questions to identify their gender and ethnicity For the threeyear period between July 1 2019 and June 30 2022 there were 32623 individuals who provided gender identity and 29194 who provided ethnic diversity informationANA Member CMOs This analysis identifies the gender and ethnic diversity of the CMOCMOequivalent at 931 of the ANA39s clientside marketer company members as of June 30 2022Gender DiversityFor ANA members overall gender diversity is675 percent female per the ANA Diversity Benchmark683 percent female per the analysis of the ANA Overall MembershipIn both of those studies female representation is the highest it39s been in the fiveyear history of the reportAt the senior level gender diversity is556 percent female per the ANA Diversity Benchmark the senior level is defined here as quotthe highest level within the marketing team likely 5 to 10 percent of totalquot573 percent female per the analysis of the CMOCMOequivalent at ANA clientside marketer member companiesFemale representation at the senior level is the second highest it39s ever been in the ANA Diversity Benchmark study and highest ever per the analysis of ANA Member CMOsEthnic DiversityFor ANA members overall ethnic diversity isampgt323 percent diverse per the ANA Diversity Benchmark291 percent diverse per the analysis of the ANA Overall MembershipIn both studies ethnic diversity is the highest it39s been in the fiveyear history of the reportThe data from the ANA Diversity Benchmark is the best measure for current diversity as it is done at a single recent point in time June 30 2022 for this year39s study so this is a quotreal timequot metric Ethnic diversity in the industry is now at 323 percent Remember that the data from the overall membership study is for the threeyear period between July 1 2019 and June 30 2022 and there is therefore a time lag here But the trend of both studies is absolutely consistentAt the senior level ethnic diversity is274 percent diverse per the ANA Diversity Benchmark defined as quotthe highest level within the marketing team likely 5 to 10 percent of totalquot146 percent diverse per the analysis of the CMOCMOequivalent at ANA clientside marketer member companiesEthnic diversity at the senior level is the second highest it39s ever been in the ANA Diversity Benchmark study and highest ever per the analysis of ANA Member CMOsFinal ThoughtsWhile ethnic diversity in the industry is now at 323 percent that lags behind the US population overall which is 422 percent ethnically diverseEthnic diversity in the industry remains particularly poor for the seniormost level as well as for the African AmericanBlack and HispanicLatino segmentsAfrican AmericanBlack account for 72 percent of the industry up from 66 percent a year ago yet behind the 121 percent of the general populationHispanicLatino account for 109 percent of the industry up from 89 percent yet behind the 187 percent in the general populationOur report has rich qualitative feedback on key action steps and practices that have helped improve diversity within the marketing department Details are available at wwwananetdiversity2022ANA will continue to track diversity for the industry overall and individual companies are encouraged to do the same for their respective marketing departments You can39t manage what you don39t measureKudos for the progress being made but there is still much room for improvementClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Ad Industry Makes Strides in DEI But More Work Needs to be Done

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Bill Duggan

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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Ad Industry Makes Strides in DEI But More Work Needs to be Done

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Bill Duggan

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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