Imagine sitting with your wife in the pediatrician’s office and having the doctor tell you they won’t see your baby because you’re lesbians. That’s one scenario presented in the new “Beyond I Do” campaign from the Ad Council. Created by ad agency CP+B with research and strategy from Redscout, the campaign tells stories -- personal stories from Americans -- the kind of “Can you even believe it?” shocking stories that are easy to repeat, easy to pass around and that might even go viral.
Ad Council Uses Real Stories to Launch Anti-Discrimination Campaign
