Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World with New "Love Has No Labels" Campaign

quotWe are proud to work with the Ad Council to give a voice to customers in such a meaningful way through Alexaquot said Alan Moss Vice President of Global Advertising Sales at Amazon quotAt Amazon we are committed to increasing diversity equity and inclusion and weamp8217re excited for Alexa to share diverse perspectives from our customers The 39Love Has No Labels39 campaign resonates with our goals and the important work to be donequotquotWe39re honored to partner with Amazon and Alexa to redefine what love means by bringing diverse stories of inclusion directly into people39s homes Our hope is that when audiences ask about love they will hear voices that inspire them to take action in their communitiesquot said Ad Council President and CEO Lisa Sherman quotThis collaboration is right in line with the goal of 39Love Has No Labels39 to flood culture with messages of unbiased love across race age gender identity religion ability and sexual orientationquotThe campaign will also include a documentarystyle film directed by Rodney Lucas an awardwinning Brooklynbased documentary filmmaker from the southside of Chicago The film delves deeper into the lives of the people featured in the new Alexa response and how acts of love have helped them and others feel more included In one instance when a person asks Alexa about love they will hear the voice of Dianne a community activist and wellness coach who responds quotLove is when we create safe spaces for Black womenquot Other voices and stories includeCheer software developerquotLove is showing patience and understanding when someone is learning a new languagequotChristopher photographer creative entrepreneurquotLove is when someone acknowledges how I identifyquotIgor filmmakerquotLove is opening your doors to others without expecting anything in returnquotJim tour guide antibullying advocate allyquotWe gotta look out for each other that39s how we show love We gotta show love by being there for one anotherquotPeter retired allyquotLove is to be there for someone without judgmentquotRajee product specialist disability activist in mediaquotLove is supporting people in pursuing their dreams no matter their abilitiesquotShujaa student organizer ampamp activistamp8220Love is when true allies protect my voiceamp8221Watch the film here httpsyoutube4LayZ9dqsk or aboveThe quotAlexa what is lovequot campaign will be promoted in Amazon audio ads Amazon streaming TV ads social media and digital formats nationwide People can learn more at amazoncomlovehasnolabels which features the aforementioned individuals39 stories as well as inclusive actions everyone can take When we act with love by educating ourselves taking meaningful action and supporting organizations that help communities who have been marginalized we can combat bias discrimination and hateThe quotLove Has No Labelsquot campaign first launched nationally in 2015 with a video of skeletons dancing and embracing before coming out from behind an xray screen to reveal themselves as diverse couples friends and families The original quotLove Has No Labelsquot video became the first PSA to win an Emmy for Outstanding Commercial and received more than 169 million views making it the second most viewed social activism video of all time In 2016 it was followed by quotWe Are Americaquot featuring WWEamp174 Superstar John Cena celebrating the diversity of America on Independence Day In 2017 quotLove Has No Labelsquot put a twist on the kiss cam by turning it into a symbol for unbiased love with quotFans of LovequotThe campaign launched its first short film in 2018 with quot Risingquot written by Lena Waithe The Chi Master of None and directed by David Nutter Game of Thrones asking the question quotWhy does it take a disaster to bring us togetherquot Most recently in June 2020 quotLove Has No Labelsquot took a clear stance against racial injustice with quotFight For Freedomquot revealing the stark contrast of the simple freedoms that many take for granted and the systemic racism Black people face every day in America In July 2020 the campaign launched quotFight the Virus Fight the Biasquot to combat hateful rhetoric that the API community is experiencing amid COVID19 In total the campaignamp8217s six videos have exceeded 397 million online viewsSince the quotLove Has No Labelsquot campaign39s initial video launched in March 2015 there have been over 192 million US sessions on lovehasnolabelscom Since the launch of the campaign significantly more adults agree that they can create a more accepting and inclusive environment 61 in March 2015 to 75 in June 2021 according to a survey commissioned by the Ad Council and conducted by Ipsos Public Affairs To date the campaign has received more than 154 million in donated mediaTo learn more visit the quotLove Has No Labelsquot website view the PSAs on YouTube and join the campaign39s social communities on Facebook Twitter and InstagramClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World with New "Love Has No Labels" Campaign

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Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World with New "Love Has No Labels" Campaign

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