Brand Watch: Zipcar

Zipcar made it possible for gamers to travel free of charge from one end of Beantown to the other if they tweeted Zipcar to reserve a car with their preferred onehour time slot Andrew Daley Zipcar39s Vice Presidentamp160Marketing vouched for the company39s techsavvy audience describing the activation to Adweek as quota natural alignment for our brandquot Once inside their Zipcars players could make use of complimentary survival kits that included snacks water and of course phone chargersAvisowned Zipcar may have tapped into the cultural zeitgeist but to what extent do they tap into media budgets We looked to our sources at Access Confidential for the latest informationBostonbased Zipcar spent less than 5MM in advertising last year with the largest percentage allocated to digitalIn 2015 Zipcar substantially increased its spend in outofhome advertising after a three year decline in OOH spend Zipcar owner Avis spent over 15MM in total ad spend last year with the most money going towards digital How will other brands and companies become part of the Pokamp233mon GO phenomenon Will the game offer new and innovative methods of media investment Get profiles on 30K advertisers and find the contact information for the decision makers you need to reach at AccessConfidentialcomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160amp160

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Brand Watch: Zipcar

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