Among the trifecta of chief marketing officers interviewed at ANA's Masters of Marketing for one podcast ( Episode 44 of Insider InSites ), I had the great pleasure of sitting across from Stacey Grier (pictured below), who is the newish CMO of The Clorox Company. We discussed how:
- Her agency work led her to the brand side
- Her version of CMO differs as the company's first female CMO
· Its brands, such as Britta, are helping reduce single-use plastics and improve sustainability efforts for the company
· Grier and her team are moving from storytelling to "story-doing" by "living our values"
The following has been edited for clarity and length. Read Part 1, featuring the takeaways from Alicia Tillman of SAP, too. And catch the entire podcast with Grier, Tillman, and Meredith's Alysia Borsa everywhere, including Stitcher, Spotify, iHeartRadio, GooglePodcasts, Apple, TuneIn, and YouTube.