A Sound Odyssey of Immersion, Intimacy and Impact: A Discussion with Audacy's CMO Paul Suchman (VIDEO)
The world of audio is exploding, with 215MM for 2020 and 218MM for 2021, making digital audio one of the most popular digital activities for U.S. adults. In fact, in 2021 alone, 80 million Americans are weekly podcast listeners with 33% of people owning smart speakers in their home (Infinite Dial 2021).
We welcome Paul Suchman, CMO of Audacy, a multi-platform audio content and entertainment organization that is a leading voice in key capabilities from broadcasting to podcasting to live experiences. Suchman shares the transformative journey of changing the company's legacy name, Entercom, to a bold, new brand, Audacy, which is a clever redolent of "audio" and "audacity" and, as our headline indicates, its homonym "odyssey." Suchman emphasizes that the new name captures the vibrant creativity, compelling content and innovative engine that will fuel the company forward in a highly cluttered and digitally disruptive landscape. From the audacious acquisition of sports-betting app BetQL, to bringing in next-gen podcasting platforms like Cadence13 and Pineapple Street Studios, to partnering with FanDuel and Demi Lovato, Audacy is paving the path to even deeper audience intimacy and business impact. Watch above or click here.
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Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
