There’s nothing like a break (this is the first Cog Blog in about four weeks) to give one a sense of perspective. Stumbling around Mexican archaeological sites wondering how the Mayans managed to track astrological movements so incredibly accurately 1,000 or so years ago creates an even greater sense of wonder than the average programmatic conference (most of which only feel like they’ve lasted that long). Then you come back and guess what? All the issues you left behind are still here. No-one’s fixed Brexit, no-one’s managed to talk sense into the Audi procurement team, and no-one is any the wiser as to what on earth media agency futurologists actually do all day.
A Sense of Perspective
