Here’s something we all need after the unrelenting misery of 2020 to date: A look at what’s coming from Hallmark for the Christmas season. Crown Media this week announced that Hallmark Channel, Hallmark Movies & Mysteries and its subsidiary companies are celebrating Christmas 2020 in a big way. When all television production was shut down due to the coronavirus pandemic, it seemed that Hallmark’s annual Countdown to Christmas and Miracles of Christmas programming events could be jeopardized. But with film production in Canada, home-base for a lot of Hallmark projects, recently resuming (amidst stringent COVID-19 restrictions), both networks will be kicking off those events with new content beginning October 23.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.