A Defining Moment: NYI's Betsy Rella on The State of TV Today

One of Betsy Rella's favorite parts of her job as vice president of data and research for New York Interconnect (NYI) is finding the stories in the numbers – the takeaways from surveys and data sets that NYI can use to grow their business by helping advertisers grow theirs. And, at a time when the world, literally, is home, and those numbers say that people in the NY market are consuming more video than ever, that information is key for the largest interconnect in the country. Since this is also a time when people are playing catch up on growing their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how buys are planned and sold.