A Business Execution of this Famous Saying: Rising Tides Lift All Boats

This rising tide will lift all companies who do the following1 Identify their brand loyalists via accessing the massive first party data now available2 Get insights from the analysis of first party data so companies do not price promote against their profitable users because these loyalists like companies so much they always pay full price for brands3 My MediaVillage blogs posted 2023 and 2024 year to date are all about the critical importance of understanding WHY companies most profitable users are brand loyalistsSome Examplesa Brand users of experiential marketing influencer marketing purpose branding and ecommerce very much like even love their brands amp8230and first party data is available to marketers from all these brand loyalistsNote Marketers now can differentiate between brand loyalists and brand occasionalists who buy only at retail reduced prices amp8230because retailers are now selling all their first party buying data to marketersb Black and Latino young executives can mentor their white mentors on what their company needs to know about these diverse communities so the companies can lean in hard to get these communities to like their companies more so they buy more often and at full priceFinal Note Profitable users in a company account for as little as 10 of total brand sales but they also account for over 50 of PROFITABLE salesBig D aka Michael Donahue new book titled Tall Tales in Short Form by 6 Foot 6 Inches is available at Amazon and Barnes ampamp Noble Michael Donahue Amazon39s website posted multiple reviews of the bookPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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A Business Execution of this Famous Saying: Rising Tides Lift All Boats

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Michael Donahue

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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A Business Execution of this Famous Saying: Rising Tides Lift All Boats

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