A Bushel of Apple TV Takeaways

Let39s go first to the takeawaysA newfound respect for Apple TV a TVconnected device used by millions of people with more than 10000 applicationsamp160 This event was the first time in more than a year that Apple management led by Chief Executiveamp160Tim Cook gave Apple TV any time of day in publicamp160 At recent events of this magnitude including one last fall at the Brooklyn Academy of Music Apple devoted loads of time to new applications and features for the iPhone iPad Mac and Apple Watchamp160and no time whatsoever to Apple TVamp160 With this presentation Apple not only put Apple TVamp160as a device front and center but suggested it will be as important to the company39s future success as the other elements of itsamp160hardware ecosystemTwo hardware ecosystems not one will be critical to how Apple TV and the other services on display make outamp160 For Apple TV Apple Arcade the new interactive game venture and the Apple TV app bundle Cook and colleagues consistently noted that in addition to Apple TV they will be distributed through other TVconnected devices as well as smart TV sets with Roku Amazon Fire TV and Samsung in from the startamp160 Deals with LG Sony and Vizio are in playamp160 Adviceamp160to the crafters of Apple News Make sure your service takes the same smart TVdevice distribution courseApple Arcade together with Google39s unveiling of Stadia one week earlier leaves no doubt that interactive possibly multiplayer games are on their way to becoming a principal feature of this smart TVdevice environmentamp160amp160Both allow consumers to play a variety of games more than 100 a month via Apple Arcade on their TVs with a controller instead of an expensive consoleamp160 With more smart sets and devices equipped with artificial intelligencedriven features Alexa Google Assistant Siri etc viewers may find all it takes to play and enjoy these games will be their voicesamp160 Watch how other companies in the videogame arena Microsoft and EA in particular react to Apple Arcade by offering their own smart TV setdevicedistributed servicesApple TV comes off as an original programming player with a social consciousness willing to spend above and beyond to pull their vision offamp160 quotThis service is dedicated to the best stories ever toldquot Cook declared when introducing this venture39s section of the presentationamp160 Withamp160top talent including Steven Spielbergamp160Reese Witherspoonamp160Oprah Winfrey and JJ Abrams on that stage the one moment that caught my attention was a backdrop listing more than 50 on and offcamera mostly off notables who signed to contribute original seriesamp160 No wonder analysts were forecasting afterward that Apple has at least 2 billion earmarked for its first batch of originals double the amount originally announced and may put at least 8 billion more in play over the next year or twoamp160 As MediaVillage columnistamp160Jeff Minskyamp160elaborated in his recent twopart reaction to Apple39s event quotApple Just Launched aamp160Social Movementquot many of these series will differentiate from what Netflix Hulu Amazon etc serve up by stressing diversity improving society and generating a culture of civility and understandingamp160 One of my favorite moments was watching Kumail Nanjiani describe Little America his anthology series dramatizing the desire of legal immigrants to obtain their unique place in the American landscapeamp160 Nanjiani also served as an example of Apple TV39s willingness to showcase promising new series creatorsamp160alongside superstar producers like SpielbergBetween Apple TV and Apple Arcade Arcade came off best at the event because weamp160received the full picture of what the new platform can doamp160 Prospective games were demonstrated creators left the audience excited about what they wanted to do and key details were releasedamp160 Despite the star wattage though the Apple TV presentation wasamp160in showandtell terms a case of too much tell and nowhere near enough showamp160 Couldn39t Spielberg offer several minutes from the original NBC run of Amazing Stories 198587 to whet appetites for his Apple rebootamp160 Why didn39t anyone prep a trailer from Witherspoon39s The Morning Showamp160 At least Sara Bareilles working with Abrams on Little Voice a musical dramedy based on her career gave a lovely solo piano rendition of Voice39s theme songamp160 I see an Emmy nomination in that song39s futureAs for what Apple should do on Apple TV39s behalf from this moment forward start with what should have happened immediately after this eventamp160 Issue a press release detailing all the original series in production all the series greenlit for production over the next six months and all the original series and movies via independent studio A24 that are in developmentamp160amp160From there stage fullday events in New York and Los Angeles in the manner of the Television Critics Association39s twiceyearlyamp160press toursamp160 Invite the press to question and network with Cook Apple TV overseer Eddy Cue Apple TV programming gurus Jamie Erlicht and Zack Van Amburgamp160and creatorscast members from as many series as possibleamp160 Bring along Apple TV app developers and Arcade game makers to demo their new projectsEngage a similar event strategy with The Paley Center for Media using their spaces in New York and Los Angelesamp160 Give consumers sneak previews of Apple TV programming Apple Arcade games and Apple TV apps with preshow red carpet ceremonies and postshow panel discussionsamp160amp160One more thing a la Cook39s favorite wrapup phrase show up at upcoming TV festivals like SeriesFest in Denver ATX in Austin and the New York TV Festivalamp160 All of this will make a differenceClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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A Bushel of Apple TV Takeaways

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Simon Applebaum

"About That with Carl Mayer": Involved Media Connected Audience Fall 2024 Report (Episode 5) - By Carl Mayer

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A Bushel of Apple TV Takeaways

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