Stephanie Gutnik of BroadSign -- A 1stFive Profile

A native Canadian Stephanie was raised in Winnipeg before moving to Montreal for college the city in which she currently resides In hindsight she39s found that her prairie upbringing has kept her grounded as she progresses throughout her career She grew up surrounded by both sides of her family and excelled as a competitive dancer and piano player Her parents instilled in her a dedicated work ethic and taught her that nothing is more important than being a good person Stephanie is pictured below with her familyquotWe should always be guided by doing the right thingquot she insists quotThough the business world can be viewed as 39dogeatdog39amp160I believe good things come to good people and businesspeople genuinely want to partner with pleasant and trustworthy cohortsquot BroadSign39s CEO Burr Smith shares this sentiment and has embedded it in the company values quotWhen your work culture is aligned with your own you39ve found the ideal place to grow personally and professionallyquot Stephanie continuesUpon starting with the company the McGill University grad admits she had to quotearn her stripes in technologyquot having no idea what digital signage was before her BroadSign interview At university Stephanie studied Political Science and Communications and started her career within a division of News Corporation as an Account CoordinatorShe39s since learned a great deal about the DOOH space noting it39s a medium that39s wellpositioned to reach targeted audiences in an organic and authentic way Stephanie most enjoys the opportunity to assess the industry from global and local vantage points and is excited by the adaptable nature of the businessStephanie acknowledges that DOOH is quotnot yet the goto for most media advertisersquot but insists that with society increasingly on the go education of the benefits of DOOH advertising is essential quotIt39s a spectacular mediumquot she says quotWhen content is dynamic combining creativity with realtime data communications become increasingly meaningful and memorablequotShe shares a fun campaign by ice cream brandamp160Magnum where ads automatically run when the local weather exceeds an average temperature quotPaying to play an ad only when the conditions are such that it has a high likelihood of registering with its audience is just one example of DOOH39s effective offeringsquot she explainsAlthough she reports directly to the company39s COO as the head of her department Stephanie works collaboratively with a team of designers content marketers and multimedia specialists in an open environment quotA lot of work gets done through focus and mutual supportquot she says In advancing her career at BroadSign Stephanie hopes to foster a positive and driven work environment quotEveryone has their own methods of approaching new objectives and challengesquot she says quotGiving colleagues the trust and space to explore often results in refreshing means of attaining these goals and resolving said problemsquotWhile at BroadSign Stephanie has adopted a global mindset She has travelled to New York Las Vegas Amsterdam Sao Paulo and Taipei for speaking engagements and to view the DOOH ads of BroadSign customers around the world from the Hong Kong International Airport to the London Underground Stephanie also interviews leading ladies in the outofhome space for BroadSign39s blog a project she started to showcase female contributions to ad tech quotIt39s inspiring to see how eager highprofile women are to share their experiencesquot she says quotEquality will be a topic of conversation for some time but there is a collective effort by changemakers to address itquotThe media industry is one in which it39s easy to get caught up in platforms and new technology amp160Stephanie believes that it39s important for advertisers to first create messaging that connects with the audience and then decide which technologies are best fit to deliver it Within DOOH advertising Stephanie is seeing a notable trend with mobile and audience measurement quotThrough mobile and social media viewers are given the choice to engage which makes interactions more valuablequot she notes quotThe message is not an annoyanceamp160it39s welcomedquotThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Stephanie Gutnik of BroadSign -- A 1stFive Profile

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