When Will Metrics Match Up with Current TV Viewing Habits?

For some members of the advertising community, the current age of television operates on two levels.  There's the transformative nature of TV among the public, where the adoption of smart TV sets and TV-connected devices with the ability to offer digitally delivered content has reached critical mass this year.  And then there's the path to design and implement the metrics that accurately depict how consumers now watch and use the medium.