Consumers who use Yahoo Mail got a pleasant surprise recently: a Pottery Barn ad that let them use augmented reality to see what their potential new furniture would look like in their home -- an experience more impactful and fun than traditional display ads. The brand was taking advantage of Verizon Media's strength in native advertising. (Native is broadly defined as advertising content that looks and works like other content in the place it appears.)
Verizon Media's Jeff Lucas on New Opportunities in Native Advertising
