NewFront News and Views: Hulu's Hot "Handmaid's Tale" and More

Venueamp160 The Hulu Theater at Madison Square Garden renamed several months ago thanks to a rights agreement struck with MSGamp160 Factoids on the venture39s audience makeup and habits were flashed on the main lobby videowall alternating with the quotIt39s All On Huluquot mottoamp160 More than a few factoids centered on local resultsamp160 Example quotStaten Island is the most engaged New York borough spending more Hulu time than the average New York viewerquotamp160 All the while waiters were serving coffee or other breakfast itemsamp160 Grade 4 JacksPresentationamp160 While Handmaid39s was acknowledged in remarks by Hulu executives and by a stunning sequence midway through more on that below the focus went deeper than thatamp160 quotThe future of TV is right nowquot declared Chief Executive Randy Freeramp160 quotWe39re a complete TV experience and leading the industry into the futurequotamp160 That future incorporates original series classic movies and TV a skinny bundle of channels and interactive elements including via a new interface feature the ability to notify Hulu of what you don39t want to watchamp160 As for originals Hulu39s content is presented with less than half the advertising load of broadcast and cable channels in primetimeamp160 quotWe39re committed to creating talkedabout TVquot added Chief Content Officer Joel Stillerman amp160Grade 4 JacksNewsamp160 Into the Dark an unusual experiment in both format and scheduling from Blumhouse TV will begin October 5amp160 Twelve horrorthemed episodes will be filmed with one playing the first Friday of each month through fall 2019 inspired by a holiday amp160Mindy Kaling will write and coexecutive produce a limited series version of the hit film Four Weddings and aamp160Funeral handled in semianthology fashionamp160 Comedian Ramy Youssef with partner with Jerrod Carmichael The Carmichael Show on Ramy playing an American Muslim living in New Jerseyamp160 DreamWorks Animation which had been producing a number of originals exclusive to Netflix will move that initiative to Hulu next yearamp160amp160Castle Rock the Stephen Kingtriggered series announced last year will debut July 25 while Marsminded drama The First will launch this fallamp160 Note Series in development include Less Than Zero Little Fires Everywhere Invisible Man and Shrillamp160 Separately dynamic ad insertion will be launched for the skinny quotLive TVquot bundle by summer where national advertisers can use the local breaks two minutes per hour allocated on selected networks amp160Shortly after another ad option will open up involving content Hulu users download on various devices amp160Grade 5 JacksHostsamp160amp160Freer Stillerman and their executive colleagues smoothly mixed their pitches with good humoramp160 Check out this commentary from Kelly Campbell Hulu39s Chief Marketing Officer amp160quotMore than 35000 people watched every ER episode on Hulu over the last two monthsamp160 You can39t get too much George Clooneyquot amp160Grade 4 JacksStar Time amp160amp160Handmaid39s Tale costars Samira Wiley and Elisabeth Moss pictured at top and above left to rightamp160acknowledged Hulu and the crowd for supporting their series after a group of women dressed in the nowfamiliar red frocks and white bonnets walked on stage and stood in the aisles amid a groundswell of musicamp160 Numerous attendees found the moment so stunningamp160they let outamp160loud gaspsamp160 Kaling interrupted the end of the presentation to tout Four Weddings reminding all present to quotstart thinking of those integration opportunitiesquotamp160 Youssef encouraged people to look for his new series because quotwe fully explore Islam in 22 minutes a weekquotamp160 Also on hand Sarah Silverman in person Clooney on film from the set of his Catch22 miniseriesamp160 Grade 4 JacksCuisine amp160A few breakfast bites prepresentation along with coffee milk Dasani water and Minute Maid orange juiceamp160 Best eat Ham and cheese croissantamp160 Big missing tea Why does MSG avoid serving hot or iced tea at their UpfrontNewFront events amp160Grade 25 Jacks Note Cuisine ratings do not figure in the overall Jacks scoreData Insightamp160amp160Among Hulu39s 20 million subscribers 78 percent watch via smart TV sets andor TVconnected devicesamp160 The majority of that crowd do their watching in the living roomamp160 Half of Hulu users do not watch broadcast TV advertising Grade 35 JacksInnovative Opportunity amp160Huluween a multiweek festival of Halloweenoriented movies and TV episodes with Into theamp160Dark39s opening stanza a key componentamp160amp160Grade 3 JacksOverall Grade amp1604 Jacksamp160 amp160Wellpaced effort that packed a lot of news developments and information nuggets along the wayamp160 And what a simple yet powerfulamp160way to honor a zeitgeistsetting effort like The Handmaid39s TaleOur Jacks scoring system amp1605 Jacks Excellent 4 Jacks Very Good 3 Jacks amp160Good 2 Jacks amp160Fair 1 Jack amp160Poor 0 Jacks Donamp8217t go therePhotos provided by HuluClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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NewFront News and Views: Hulu's Hot "Handmaid's Tale" and More

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NewFront News and Views: Hulu's Hot "Handmaid's Tale" and More

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Simon Applebaum

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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