This weekend thousands will gather together in Austin, Texas to attend the first South by Southwest (SXSW) music and tech festival since the beginning of the pandemic. This year's SXSW will have a large focus on blockchain, NFTs and the metaverse, with Fox Entertainment's Blockchain Creative Labs (BCL) as the inaugural blockchain sponsor. BCL's sponsorship is intended to highlight the impact that the blockchain and NFTs are bringing to the distribution and production segments of the entertainment industry.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more