At a time when comfort food is in demand and supermarket shelves aren’t always full, Hallmark Channel is providing a healthy dose of just what the doctor and something #Hallmarkies have been asking for – a little touch of Christmas. In response to overwhelming social media requests, starting today and running through Sunday, Hallmark Channel has launched the We Need a Little Christmas programming event, a marathon featuring some of the network’s most popular Countdown to Christmas movies starring a host of Hallmark favorites like Candace Cameron Bure, Danica McKellar, Lacey Chabert, Jen Lilly and Autumn Reeser (pictured above, left), whose Christmas Under the Stars (co-starring Jesse Metcalf, above right) will be repeated Sunday at 2:00 p.m.
According to Reeser, she couldn’t be more thrilled by Hallmark’s programming move. “The reason people want to watch Hallmark Channel is they give us positive stories that leave us feeling uplifted,” she told MediaVillage earlier today.
“It feels important right now to keep a positive mindset,” she continued. During the Coronavirus crisis, she noted, “[We can’t] let our thoughts dissolve into this deep crushing worry that’s leading people to fight over goods at the grocery store, or to take more than they actually need. We need to think of our neighbors, and how we as a collective can care for one another more than ever these days.”
Thursday’s announcement in California that all non-essential businesses were to close at midnight last night, and all residents must stay home and “shelter-in-place,” is something Reeser completely understands. She is happy to comply. “Stay at home unless you absolutely must go out,” she shared emphatically. “We have to protect those with more vulnerable immune systems.”
In addition to some of its most popular Christmas movies, Hallmark has a couple of premieres to help lift the audience’s spirits. Premiering Saturday is In the Key of Love starring Laura Osnes and Scott Michael Foster, followed by a preview of the network’s upcoming Spring Fling programming event hosted by Bethany Joy Lenz and Michael Rady. New episodes of When Calls the Heart and When Hope Calls will be telecast Sunday in their regular time periods.
“Hallmark’s sweet love stories can help us keep our thoughts loving and positive,” Reeser offered in closing. “[This is] something we all need more than ever in this time of uncertainty.”
The We Need a Little Christmas programming event is currently running on Hallmark Channel.
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