The professional sports industry has a unique ability to engage it’s fan base in social-forward ways to make the world a better place. Many of the leagues and associations are stepping up to do just that. Here are some examples from the ANA Masters of Marketing conference.
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Pattie took that advice and started her career as a media planner, but diversified into marketing strategy, creative production, long range business planning, marketing analytics, agency relations, media buying and sales. But always at the core is presenting… read more
